Here today, gone tomorrow: how street-signs are public memory in the making.

Photographed by Zsuzsanna Ardó, Budapest, 1996
To be a Hungarian is a collective neurosis Arthur Koestler, author of Darkness at Noon.
I took this photograph in Budapest in the mid-1990s. A new street-sign replaces an old one, but the old one remains on the wall, a big line drawn across it. To me, this photo is about the social representation of history shaping our universal consciousness and planting our orientation points. The photo is purposefully lacking in harmony: its uneasy, off-balance and cluttered, pulling in different directions to subvert aesthetic expectation... and yet, the woman strides on.
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