‘Worcester Woman’ was dreamt up by British pollsters as a swing voter waiting to be spun. In the run-up to the UK elections, openDemocracy went to Worcester to find out what women there really had to say.

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This old school Conservative with a social conscience has good memories of a secure life in Lincolnshire, Cambridge, and London. But, as she tells openDemocracy, her work with the London poor, and encounters with the Worcester young, confirm her sense of a society losing its sense of discipline and authority. As for politics, when you have voted for Churchill and Thatcher, how could Blair or Hague inspire?