amnesty

Yesterday Amnesty UK launched its "unsubscribe me" campaign, which aims to use social media networks to unite a new generation of human rights campaigners. Their hope is to set up a viral virtual campaign gathering as many names as possible from participants saying "I unsubscribe from torture, rendition, discrimination and unlawful detention".

In other words, Amnesty wants to be down with the kids and reach out to a young(er) audience using social network-inspired platforms to spread their message. [more...]