Re-empower producers, make more, expand kids’ programming
by Jeanette Winterson
My hope for the BBC would be to end the sclerotic commissioning that bungs everything across the desks of the Controllers and re-empower producers to green light programmes in house and from independents. There is too much hierarchical management at the BBC since the dreadful John Birt went mad with internal markets and pyramid structures. The BBC DOES need an overhaul; it doesn’t need to be destroyed. And if we want future generations to love the BBC, expand kids’ programming. Make much more and make better. Increase that budget! And make those programmes available in cross platform formats with enriched on-line content. Kids are cross-platform. Use them or lose them!
Jeanette Winterson OBE (@Wintersonworld) is an author whose works include Oranges Are Not The Only Fruit
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