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# Selling climate change
- URL: https://www.opendemocracy.net/en/18303/
- Published: 2005-05-24T13:05:21.000Z
- Updated: 2019-02-14T22:33:27.000Z
- Author: openDemocracy Supporters
- Tags: #en, #Migrated, #Import 2026-04-09 18:15

"Forget polar bears. Think house prices!" says [Jon Miller](http://www.opendemocracy.net/globalization-climate%5Fchange%5Fdebate/sellingclimatechange%5F2533.jsp#) on openDemocracy today in some trenchant advice from the advertising profession.

Miller, who works on Ogilvy and Mather's account with Coca Cola in the People's Republic of China has three recommendations:

1) Don't debate the science; 2)Stop talking about the environment; and 3) Set clear objectives

More [here](http://www.opendemocracy.net/globalization-climate%5Fchange%5Fdebate/sellingclimatechange%5F2533.jsp#).

CH