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# So hot right now
- URL: https://www.opendemocracy.net/en/19069/
- Published: 2007-02-20T10:02:10.000Z
- Updated: 2019-02-14T22:35:53.000Z
- Author: openDemocracy Supporters
- Tags: #en, #Migrated, #Import 2026-04-09 18:23

**by Tan Copsey**

A sign that global awareness of climate change is on the rise, or is it in fact ‘just so last year’? Diesel has [launched a new campaign](http://www.diesel.com/?ref=opendemocracy.net) ‘global warming ready’ featuring sweaty pretty things, posed next to global landmarks. The catch? - these landmarks have been irretrievably altered by climate change. Whilst I’m not sure such ads would really focus attention on doing anything other than consuming more dirty denim, climate change is undoubtedly cool right now. But what happens next season, especially if seasons become a thing of the past...