George is a Senior Lecturer and researcher based in the world-leading Communication and Media Research Institute (CAMRI) at the University of Westminster. Performing as Context, he is signed to EMI/Sony/ATV, has been called 'Middle England's Poet Laureate' by BBC Radio 1Xtra DJ MistaJam, and counts Ed Sheeran, Mike Skinner, Plan B and Ellie Goulding amongst his fans.