Mara Einstein is professor of media studies at Queens College, City University of New York, and an independent marketing consultant. She has been working in, or writing about, media and marketing for more than 25 years, and been an executive at NBC, MTV Networks, and at major advertising agencies. She is the author of numerous books including Compassion, Inc. (University of California Press) and her most recent book is Black Ops Advertising (OR Books, 2016). She tweets: @MaraEinstein.