Michael Silberman is Global Director of the Mobilisation Lab, which trains and coaches advocacy campaigners and their organizations to leverage people power, deploy creative tactics and tackle root causes to break through and win lasting change in the networked age. Silberman founded the MobLab at Greenpeace in 2011 and guided one of the world’s largest advocacy organizations to rethink and retool its campaigning for the modern era.
He cut his teeth building one of the first successful digital grassroots organizing programs in U.S. politics for the 2004 presidential campaign of Howard Dean, the former governor of Vermont.
Published in: TransformationCan NGOs and social movements be authentic allies?
Self-serving, co-opting and damaging behavior by campaigners is possible – but not inevitable.