Richard Ashcroft is Professor of Bioethics in the School of Law at Queen Mary University London, where he has worked since 2006. He is, amongst other things, a member of the Ethics Advisory Board of Genomics England Ltd, the company established by the UK Government to develop and deliver the 100 000 Genomes Project. He writes mainly about ethics in medical research and public health. He can be found on Twitter as @qmulbioethics