Toby Syfret covers television market developments in the UK and continental Europe for Enders Analysis. He has provided independent consultancy services on international TV broadcast and new media development issues. He is a leading international authority on ‘peoplemeter’ measurement of television audiences. Toby previously managed the Ogilvy and Mather European media centre, and was head of new media at J. Walter Thompson. Toby holds a doctorate in philosophy (developmental psychology) from Oxford University.