Putin stays

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The Kremlin has adopted a deliberate strategy – to let the rouble continue falling as the 'lesser of two evils'; and protect President Putin’s core support base.



Chris Weafer
22 December 2014

Although not saying so publicly, the Kremlin has adopted a deliberate strategy – to let the rouble continue falling and accept the painful economic consequences over the medium term as the 'lesser of two evils.' The weak rouble protects the country’s budget revenues and provides a soft stimulus for domestic manufacturers. It allows the country to survive the crisis but at the expense of growth and investment flows, both of which are being sacrificed over the medium term in order to try and remain in a relatively better shape to recover after the crisis and also to ensure that any loss of public support for the government is contained. As the Kremlin sees it, trying to limit the decline in financial reserves in order to protect the budget, and to preserve the investment grade rating, is a better strategy than burning though the money while oil remains weak.

The reserves

President Putin made this clear at his recent press conference. He said he is opposed to the Central Bank (CBR) using any more of the country’s reserves in an effort to defend the currency. I believe this is the correct strategy given the nature of the current crisis. Lawmakers in the Duma continue to call for the dismissal of Elvira Nabiullina, the Chairman of the Central Bank, and for greater support for the rouble. That is a populist short-term measure, which is unsurprising against the backdrop of reports of people having to cancel increasingly unaffordable foreign New Year's holidays, and the near frenzy of consumers trying to exchange depreciating roubles for almost any expensive goods they can still find. Russia is right not to use its valuable reserves in this way because that would be a waste and, within six to nine months, the crisis would be a whole lot worse.

So far in 2014 the CBR has burned through almost $90 billion of reserves while the rouble has continued to free fall.

So far in 2014 the CBR has burned through almost $90 billion of reserves while the rouble has continued to free fall. By mid-December the currency had lost 84% against the US dollar and 60% against the Euro. Oil is the key driver and so long as the price of a barrel keeps falling then so too will the rouble no matter what the CBR does and how much it spends. Since 1 October the rouble has fallen 50% while the price of a barrel of Urals crude has dropped 45%. Trying to preserve the country’s investment grade rating, without which it will be very difficult to attract back foreign investors after this crisis ends, and keeping money in the vault so as to ensure there is no threat of a banking crisis or of a default risk if sanctions remain in place into 2016, is by far the greater priority.

One of the immediate impacts of the falling rouble is that inflation will push much higher in the first few months of 2015, with the headline inflation number expected to hit 14 or 15% from 10% today. MosPrime (Libor), the CBR’s benchmark interest rate is now at 17%, having started the year at only 5.5%, and the likelihood is that the rate will go higher still in the next quarter as the CBR tries to tame inflation and provide support for the rouble. Given the President’s objection to any further use of reserves to try and protect the rouble, or any mechanisms, which may be interpreted as a form of capital controls, one of the few strategies left open to the CBR is to continue using interest rates to try and attract support for rouble assets.

What that means is the economy is very likely to fall off a cliff in the 1st and 2nd quarters of 2015. While a GDP contraction of between 3 and 5% is probable for the full year (depending on where oil trades) a much steeper fall in the first half is now inevitable. Consumers, especially in Moscow, have been busy taking rouble cash out of ATMs and rushing to buy appliances and other imported goods, which will soon see big price rises or even shortages after the New Year. That will provide a big boost to the retail sector in December but after that, retailing will be a wasteland through the next six months. High prices, high interest rates, and low nominal wage growth makes that a certainly. The high cost of debt will also severely cut capital investment in 2015.

The economy is very likely to fall off a cliff in the 1st and 2nd quarters of 2015.

Compensating factors

The one compensating factor is that the weak rouble, in the absence of higher oil revenues, continues to protect the budget and will, for example, allow the government to boost pensions and some public sector worker salaries by the rate of inflation in 2015. It will also help boost local demand and growth in the manufacturing sectors. Russian-sourced goods will be cheaper than the increasingly expensive foreign imports. We have already seen that demand shift in the food sector over the past four months. Import substitution has boosted growth in the manufacturing sector to 3.5% this year, and that partially offsets the destruction elsewhere.

Protecting budget revenues, in rouble terms, also means that the government is able to raise payments to pensioners and to most workers paid out of the public purse. That is over 20% of the national workforce, and that expands to a much larger share of the population with dependents and extended families. President Putin confirmed in his recent press conference that pensions will rise in line with the headline rate of inflation in 2015, and I expect the majority of public sector workers will get the same. This would not be possible if the rouble had been supported at a higher level against the US dollar as the federal budget would be facing a very large deficit in 2015 instead of a relatively modest hit.

The politics

Pensioners and public sector workers form a large part of President Putin’s still solid support base. The promised inflation-matching increases will protect most from the economic ravages to come. It will also protect Putin’s approval rating. Not at the recent record high levels for sure, but nearer the long run average, above 60%. In this regard, talk that says the president’s position is vulnerable is misplaced. No question, there will be loud grumblings in the Moscow coffee shops (and in St Petersburg, Yekaterinburg, Nizhny Novgorod ...). Opposition numbers will likely swell over the next six months as the economy slides and the middle class bears the brunt of the decline. It is also reasonable to assume that some oligarchs and business leaders are less than happy with current events and trends. But, while that might be enough to destabilise a government or leader in most countries of the world, we are still a very long way from that being a realistic prospect in Russia.

Talk that says the president’s position is vulnerable is misplaced.

President Putin is genuinely popular amongst the majority for some very basic reasons: people remember the chaos, the crime and the poverty in the years before he appeared. They remember how irrelevant Russia had become in the world and they recall how little hope there was for the future. I saw it first hand in 1998 and 1999. Yes, the economy and lifestyles have greatly improved with the help of $3 trillion worth of hydrocarbon earnings amassed since 2000 but, for all that, Putin is the leader associated with the transformation of living conditions and the renewed pride of people in their country. Hence, Putin’s emphasis that this crisis is only a blip and that even though it may last for two years, growth resumption is then inevitable. That is a key message because, despite his reluctance to declare it, Vladimir Putin otherwise gives the appearance of having every intention of staying in the Kremlin until May 2024. To that end, ensuring his core support base is protected from the economic decline is the number one priority. Allowing the rouble to slide ensures that remains possible.


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