We have been told how to vote (or is it to pray) by our religious leader into today's Sunshine.
He says: "I have always hated celebrities lecturing people on politics. So forgive me. But I am passionate about this country.
"I am equally passionate about the potential of the people who live here."
Here is a little bit more from the well-planned front-page feature:
Cowell describes Labour's Gordon Brown as a "sincere man" but says the PM is "tired".
He warns of the dangers of a hung parliament and casts doubts on the Lib Dems and Nick Clegg, saying: "I worry about a lot of his policies."
And of Tory leader David Cameron, he says: "I like him, I trust him. He has substance and the stomach to navigate us through difficult times."
Cowell insists he is NOT telling anyone how to vote. But he calls the poll an "opportunity to bring back common sense" - and give people hope.
It came as support for the Lib Dems collapsed to just 24 per cent, with Conservatives in a commanding 35 per cent lead and Labour on 30 per cent.
So, a man with a large house in California, not that he is non-dom, who tells us that he does not have "servants" there he has "staff", insists, that's insists, note the sincerity, that he is NOT, that's not, note the capital letters, telling us how to vote but that nonetheless we must worry about a hung parliament, oh and love David Cameron's stomach, looks us in the eye and.... Well, religious leaders have charmed lives. Perhaps it should be called the new straighforwardness. After all, it couldn't possibly be hypocritical.