Our Readership and Reach

5 December 2007

openDemocracy’s Readership and Reach

openDemocracy has over 3.5 million unique views per year (that is, over 3.5 million different computers per year access openDemocracy), with 1 million repeat visitors per year.

We have 230,000 links on the web pointing to the site, and 2,300 of those coming from a “.edu” (US academic) domain. We have 650 links from Wikipedia.

SEOmoz, the web-site ranking service, give openDemocracy a “visibility” score of 8.5/10, corresponding to “one of the best-known websites in your field”.

There is a loyal core of about 150,000 visitors who spend significant time on the site, reading multiple articles and returning weekly. 

Email reach

openDemocracy has an opt-in email list of about 45,000 members who have asked to be kept informed about openDemocracy and receive articles from us. We send 3 editorial emails per week and achieve a click-through rate of 15%, which is very high by email-list standards. 

Geographical reach

openDemocracy’s readership

USA  - 25%
UK - 25%
Rest of Europe - 25%
Asia, Africa, Latin America - 25%

Educated background

The readership is highly educated, with 96% having a university education, and 60% a postgraduate education. The age-range is balanced between students, professionals and retirees. Occupationally, there are a large number of lawyers, accountants, civil-servants, students and media professionals. Respondents cite “Independence” and “Belief in Mission” as the reason for supporting openDemocracy.


openDemocracy's readers are influential: 4% are in government, 4% involved in drafting legislation, 6% professionally involved in influencing policy making, 15% involved in media commentary and 29% regularly asked for their opinion on political topics. That is a total of 60% of readers are "influencers" at some level.

Had enough of ‘alternative facts’? openDemocracy is different Join the conversation: get our weekly email


We encourage anyone to comment, please consult the oD commenting guidelines if you have any questions.
Audio available Bookmark Check Language Close Comments Download Facebook Link Email Newsletter Newsletter Play Print Share Twitter Youtube Search Instagram WhatsApp yourData