openDemocracy’s Readership and Reach
Overview
openDemocracy
has over 3.5 million unique views per year (that is, over 3.5 million different
computers per year access openDemocracy), with 1 million repeat
visitors per year.
We have 230,000 links on the web pointing to the
site, and 2,300 of those coming from a “.edu” (US
academic) domain. We have 650 links from Wikipedia.
SEOmoz, the web-site ranking service, give
openDemocracy a “visibility” score of 8.5/10,
corresponding to “one of the best-known websites in your
field”.
There is a loyal core of about 150,000 visitors who
spend significant time on the site, reading multiple articles and
returning weekly.
Email reach
openDemocracy
has an opt-in email list of about 45,000 members who have asked to be
kept informed about openDemocracy and receive articles from us. We send 3 editorial emails per week and achieve a click-through rate of 15%, which is very
high by email-list standards.
Geographical reach
openDemocracy’s readership
USA - 25%
UK - 25%
Rest of Europe - 25%
Asia, Africa, Latin America - 25%
Educated background
The readership is highly educated, with 96%
having a university education, and 60% a postgraduate education. The
age-range is balanced between students, professionals and retirees.
Occupationally, there are a large number of lawyers,
accountants, civil-servants, students and media professionals. Respondents cite
“Independence” and “Belief in
Mission” as the reason for supporting openDemocracy.
Influence
openDemocracy's
readers are influential: 4% are in government, 4% involved in drafting
legislation, 6% professionally involved in influencing policy making,
15% involved in media commentary and 29% regularly asked for their
opinion on political topics. That is a total of 60% of readers are
"influencers" at some level.
