Selling climate change

24 May 2005
"Forget polar bears. Think house prices!" says Jon Miller on openDemocracy today in some trenchant advice from the advertising profession.

Miller, who works on Ogilvy and Mather's account with Coca Cola in the People's Republic of China has three recommendations:

1) Don't debate the science; 2)Stop talking about the environment; and 3) Set clear objectives

More here.


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