Promoting Rafsanjani

6 June 2005

Throughout the last week, Iranian media have been reporting about Ali Akbar Hashemi Rafsanjani's "odd" campaign style. What I find interesting, and I have never seen this done before, is to see young trendy women (with makeup and minimum head cover) showing off headbands with "Hashemi" written on them in English... Why in English? We see the "Hashemi" labels on their car windows and young kids wearing them on their jeans...

It's interesting they chose to use "Hashemi" rather than "Rafsanjani" to advertise. Their first name basis with the presidential candidate gives the perception of closeness and trustworthiness. This kind of advertising says a lot about Rafsanjani's campaign strategy. He knows the power of young generation's vote and he is trying to reach out to them however it appeals to them. Here's some more pictures.

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