Brazil, Russia, India, China and South Africa are home to 3.2 billion people, 42% of the world's population. In effect, these countries hold 42% of one of the most valuable resources on the planet: personal data.
BRICS countries are not only increasingly aware that they are the main data producers, they also increasingly understand that free digital services offered by foreign corporations are not really free. They are paid with data and with sovereignty.
Over recent years, digital colonizers launched a true scramble for data, rushing to offer “free” services, designed to be as addictive as possible, to drill as much data as they can out of entire populations that are increasingly seen as potential data wells.
