Over Christmas, the Deliveroo app was offering ‘midwives’ alongside Wagamama and Dixy Chicken. The promotion had a photo of a nurse checking a baby in an incubator, a 4.8 out of 5 rating and a dodgy pun on ‘delivery’.
This turned out to be part of a Christmas advertising campaign that aimed to “shine a light on everyday heroes” – the underpaid, overworked hospital staff holding up our collapsing social infrastructure.
If platforms like Deliveroo really care about carers, they could pay their workers enough to feed their kids, provide sick pay and parental leave or even just pay social security contributions. But this seems unlikely given a large part of their business model is based on avoiding these costs.
