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Privacy is the new wilderness we must protect

A new conception of privacy as an ambient, public good is necessary if we are to save our rights as individuals.

Privacy is the new wilderness we must protect
On stage at the City National Civic in San Jose for Facebook's F8 2017 Developers Conference. | Maurizio Pesce / Flickr, CC 2.0
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The need to regulate online privacy is a truth so universally acknowledged that even Facebook and Google have joined the chorus of voices crying for change.

Writing in the New York Times recently, Google CEO Sundar Pichai argued that it is “vital for companies to give people clear, individual choices around how their data is used.” Like all Times opinion pieces, his editorial included multiple Google tracking scripts served without the reader’s knowledge or consent. Had he wanted to, Mr. Pichai could have learned down to the second when a particular reader had read his assurance that Google “stayed focused on the products and features that make privacy a reality.”

Writing in a similar vein in the Washington Post this March, Facebook CEO Mark Zuckerberg called for Congress to pass privacy laws modeled on the European General Data Protection Regulation (GDPR). That editorial was served to readers with a similar bouquet of non-consensual tracking scripts that violated both the letter and spirit of the law Mr. Zuckerberg wants Congress to enact.