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How capitalism exploits our fear of old age

Getting older isn’t all loss and no gain. We may actually become happier and more emotionally resilient.

How capitalism exploits our fear of old age
Waking up to the real harms of ageism and refusing to feed the beast with our words and actions is the first step. | YES! Illustration by Fran Murphy. All rights reserved.
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So I’ll be out in public, maybe ordering coffee, and someone I don’t know will address me as “sweetie.” I’m a 60-year-old woman, and I look my age. Because people haven’t called me “sweetie” since I was about 5, I’m thinking this is an age thing. That seems more obvious when a stranger ironically addresses me as “young lady” in situations where “excuse me,” “hello,” “hey, you,” or “pardon me, ma’am” would do just fine.

Such micro-aggressions, conscious or not, don’t just target older women. A friend my age who sports a distinguished gray beard was sweating through the last stretch of a half-marathon when a young guy in the crowd yelled from the sidelines, “Way to go, old dude!”

For decades, ageism has been one of the “isms,” along with racism, sexism, and ableism, that are unacceptable in progressive discourse and illegal under U.S. anti-discrimination law - at least in theory. Yet ageism against older people remains the most unexamined and commonly accepted of all our biases.