COVID-19 changed life as we know it and arguably forced a set of new behavioural and social norms upon us. The lockdown measures have also shacked global economies, stretched the healthcare system to its limits and changed people’s buying behaviour and perception of essential needs.
In the UK many businesses which were deemed non- essential have been forced to close. But while the country was puzzled with the questions of when will people be able to resume their normal lives, some were puzzled with different, and maybe slightly non-essential questions: when can we get a haircut or when can we have the next Botox treatment?
For some people, as the lockdown has extended more than what was expected, questions about getting beauty treatment, hitting the gym or buying non-essential purchases had to inevitably rise. For me, the Botox treatment was the only loose end during the lockdown.
