The Real Media week of actions draws attention to the domination that the 1% have on information.
- - Between 70-80% of UK print media is controlled by 5 ultra-wealthy media moguls: Rupert Murdoch, Viscount Rothermere (Jonathan Harmsworth), Richard Desmond and David and Frederick Barclay.
- - Academia is subverted through its dependence on corporate sponsorship and control
- - Advertising infects the popular consciousness, the public face a barrage of messages to consume and to control the way they think
- - Corporate media plays a pivotal role in pushing an unjust and unsustainable system
Knowledge is power is a common phrase. But further insight comes from considering how power controls knowledge. The way billionaires manufacture news and supposed ‘facts’ is a central theme within the Real Media campaign’s week of actions. Just as UK UNCUT drew attention to corporate tax evasion and Occupy drew focus on inequality, it seems crucial to publicise the 1%’s media supremacy.
This week was Anti-Daily Mail week, the Real Media team created fake newspapers, front covers and spoof videos, giving each day a specific theme of corporate corruption. It also teamed up with campaigners and activists who are also taking on the establishment.