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Neoliberal psychology

Why do we allow the logic of the market to occupy our minds?

Published:
JoelHopkins.jpg
JoelHopkins.jpg

Credit: By Guillaume Paumier (Own work) CC BY 3.0 via Wikimedia Commons.

All too often, critics speak of neoliberalism as a coercive, external force lying somewhere ‘out there’ in the political landscape. But many of us increasingly and voluntarily govern our lives in a manner mirroring the logic of the market. Is it any wonder, then, that this ideology has become so naturalised, and the alternatives so hard to see?