Adam Sherwin

Adam Sherwin is Media Correspondent at The Independent/i newspaper where he writes on broadcasting, music and the creative industries. He previously covered Media for The Times and was co-founder of the Beehive City media and entertainment website.

Tomorrow’s BBC will be fitted to your personality

The BBC is doing cutting-edge research into Visual Perceptive Media, virtual reality and facial coding technologies. But do we want our shows to be tailored to our age, gender, and tastes? And what happens to all that data?

By Adam Sherwin

/ 21 Mar 2016