Andrey Makarychev and Alexandra Yatsyk

Andrey Makarychev is Professor at the Institute of Government and Politics, University of Tartu, Estonia

Dr Alexandra Yatsyk is a Faculty Member at the Institute of Mass Communications and Social Sciences, University of Kazan, Russia

Sochi Olympics – the dangers of rebranding

What does President Putin hope to gain from hosting the Winter Olympics? There is a grave danger that the messages behind the Kremlin’s rebranding exercise could boomerang against the government.

By Andrey Makarychev and Alexandra Yatsyk

/ 3 Feb 2014