Andy Mayer

Andy Mayer is group business analyst for a leading UK research agency and hs worked extensively in media research including interactive television.

Your TV isnt watching you

I read David Burkes article Your TV is watching you with pleasure, even though he attacks my view that digital interactive television (iTV) could help promote civic participation in

By Andy Mayer

/ 12 Jun 2003

Towards a digital democracy: political advertising in the interactive age

Interactivity, the catchall catchphrase for new technologies, means nothing more than two-way communication between the broadcaster of a service and the recipient or user. Interactive TV (iTV) is broadcast television

By Andy Mayer

/ 27 Aug 2002

Andy Mayer

Your TV isn&#146;t watching you

Towards a digital democracy: political advertising in the interactive age

Your TV isnt watching you