Tom Jeffreys

Tom Jeffreys is a London-based art critic, occasional curator, and Editor of the Journal of Wild Culture. Tom has written on a wide range of topics – from sherry to breakfasts, fashion, literary theory, and popular culture – for various international magazines, newspapers and websites. Tom also runs a blog about village cricket.

Rebranding London: when monoculture preys on the 'authentic'

The billboards go up. Regeneration is occurring. But don't worry, this development will respect local charm, traditions, the unique "vibe" of the area. So the billboard says, and what alternative is there but the stagnant nostalgia of the Conservation Area?

By Tom Jeffreys

/ 23 May 2013