The reformists have started a serious soul searching after their loss in the election. Although many like Mohammad Reza Jalaiee Pour, a sociology professor at Tehran university and the publisher of Jameah, the first and most popular reformist newspaper, believe the result of a fraudulent election can't be a stung base for scientific socio-political analysis.
However, Reza Khatami, the chairman of the Iran Participation Front, identified "three reasons":http://www.sharghnewspaper.com/840508/html/online.htm#s268338 for their candidate's loss.
First, inability to organize and mobilise reforms potential supporter, he suggested, was a big problem and emphasises on plans for increasing members and strengthening organization around the country.
Secondly the media problem, he said, the reformists have to reach ordinary Iranians who don't read newspapers and don't use the Internet.
Thirdly, he said, the reformists have not been able to adopt a popular language in order to explain how democracy and human rights can affect ordinary people's daily lives and their economic well-being.
In a "gathering of the reformist party's yonug supporters":http://www.sharghnewspaper.com/840515/html/iran.htm#s272613 , it was also suggested the reformist party have a shadow cabinet as soon as Ahmadinejad's cabinet starts working, in order to observe, watch and criticise them.