Now Creative Commons has got so big, it seems like they're having a brand problem. To solve this, they've created CC international, which focuses on "porting" the licences to other legal jurisdictions, and iCommons, which "spreads the message" of open content.
This session outlined why the move was made (basically, to keep the free culture anarchy at a safe distance from the licences' legal viability), but there was dissent on the floor. Prodromos Tsiavos from CC Brazil was among a few voices who said that the message had to be clearer, and Cory Doctorow pointed out that the brand could be diluted in other ways. The later riposte drew directly on the Microsoft Word CC tool announcement, as MS word can also encode Digital Rights Management marks into word processing documents, marks which go against the free content message of CC.
