As Donald Trump leaves office, the place that has come to symbolise Brand Trump is Mar-a-Lago – his 20-acre, 128-room private members’ club in Palm Beach, Florida. With much of the Trump business empire heavily indebted and losing money, Mar-a-Lago is one of its few genuine cash cows.
According to the Government Accountability Office, the US taxpayer has paid $1m a day for each of the days Trump has spent at Mar-a-Lago. “How much US taxpayers’ money was spent on ‘non-security improvements’ to Mar-a-Lago and Trump’s Bedminster [another private members' club in New Jersey] residence?” the presidential historian Michael Beschloss recently asked, suggesting that the federal government could ask to be reimbursed, as it did with Richard Nixon’s California mansion after he left office.
Mar-a-Lago is what first made Trump ‘respectable’ in high society, and it has subsidised his lifestyle since well before he reached the presidency. All the while, as a private member’s club with hundreds of members and guests milling around during Trump’s visits, it has been cloaked in secrecy. Trump now plans to move back there – but is the dream about to fall apart?
