How would you feel if I said I’d seen your web browsing history and that of your neighbours? Everything for the last year: What you view at work, what restaurant you ate at last night, what websites you visit at home, and what Christmas gifts you bought or decided against?
What if I told you I was passing this information on to strangers? And that they were using it to make judgements about you, like what advertisements you see?
What if I told you that you’d given me permission to do this, simply by clicking a button on one of those websites? And that it happens every time you use the Internet? Would it make any difference that I didn’t know your name?
