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Organising freelancers in the platform economy: part two

Adopting online freelancing platforms as part of a business model presents organisations with challenges that require novel solutions.

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Jeremy Brooks/Flickr. (CC BY-NC 2.0)

Digital technologies have enabled the rise of online labour platforms that transform contemporary organisations and the way work gets done. In part one of this piece, I introduced a typology of online labour platforms and described the motivations of organisations to work with online freelancers. In part two, I outline an organisational perspective on online labour platforms. I will discuss new ways of organising with online freelancers and the questions that organisations should consider when adopting online freelancing platforms as part of their business models.