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Contemporary art is popular – but it’s still about money and power

The gravitational force of big money bends the art around it into new patterns – including those of pop culture

Contemporary art is popular – but it’s still about money and power
Grand opening of an H&M store in New York in 2014, featuring a tie-in with Jeff Koons’ ‘Balloon Dog (Yellow)’ | Richard Levine/Alamy Stock Photo
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It seems a simple enough question: who is contemporary art for?

In a crowded, lively exhibition, one might get the impression that it is for everyone, pretty much. The viewers are more likely to be young (or at least seem young) than old, a bit more likely to be female than male, more stylish than not.

The answer is more complicated than that, however. It’s not just the masses of viewers who have a stake in contemporary art: its buyers, its curators, galleries and museums, and other artists all have their own. Whose really matters?