
Lewis Stickley/EMPICS Entertainment. All rights reserved.Marassi is a gated leisure community where the rich of Egypt spend their summers. To be permitted as a visitor, let alone owner, you need to not only have the financial means but also proven class calibre. Some of their restaurants/clubs, before allowing you in, even ask to see your Facebook profile to verify that you are “classy enough”.
Would I ever share my personal Facebook profile with someone I don’t know so that they can check my eligibility? It’s mind boggling. Why would I, by my own free will, choose to be “class-ified”?
The ads for their facilities pose plenty of questions. Short and commanding, they claim a disciplining authority over an upper-class that supposedly needs their gated community to be revived. One of the ads is a picture of a half-naked white man (in a predominantly African country), shot from the back, with a four-word message on his muscular body: “Get sexy for Marassi”. “Get ripped for Marassi” and "Get fabulous for Marassi" are variations on the theme.