The UK’s advertising watchdog has ruled anti-rape start-up Enough misled the public by claiming its self-swab DNA kits can be admissible as evidence in court.
Enough, which dubs itself the “breathalyser of rape” launched in Bristol in September 2024, offering students at the city’s two universities free self-swab rape kits to “deter” sexual assault on campus and encouraging concerned parents to purchase the kits for £20.
The company says it is a “third option” for victims who do not want to report to the police or attend a sexual assault referral centre. Its founders have always said the kits “can be” admissible in court if the survivor can prove the DNA sample was correctly collected and free from contamination.
