The Obama campaign pioneered the use of 21st century social networking in American electoral politics. Its My.BarackObama.com website was a small miracle of technology and tact, building a platform that at once spread information, enlarged the supporter base, directed energy and, most importantly, raised money. Barack's Twitter feed kept thousands of supporters (and foes) abreast of his latest speeches and rallies. Obama's campaign even deployed text messages on its path to victory, considerably defter and more modern than McCain's much maligned robo-calls.
I got my last "tweet" from Obama on the morning of the 5th: "We just made history. All of this happened because you gave your time, talent and passion. All of this happened because of you. Thanks". My.BarackObama.com now offers it services as a blank and vague portal for "local organising"; activity has slowed markedly on the site. Electoral victory put an end to the campaigning purpose of such tools, which in the previous months had been meticulous in their direction. Once the means achieve their desired end, they end themselves.
Yet the President-elect rolled out a new website, Change.gov, aimed at making the process of transition more transparent. A noble intention, of course, but when that intention is bolstered by such saccharine and cringe-worthy blog posts as this, it seems risible at best, propagandist at worst. We don't need the organ of the President-elect to tell us that "Words like 'brilliant,' 'sharp,' 'energetic,' and 'visionary' are coming from across the political spectrum in praise for President-elect Barack Obama's choices to lead his economic team." As a friend pointed out, much of the site reads like official Chinese Communist Party newspapers.
It is disappointing that the energy and dynamism of the previous months seems lost on Change.gov. In the hands of Obama's campaign, the internet was perfectly harnessed to build momentum and galvanise support. His new venture on the internet is on the path to becoming a reminder of the stultifying effect of power.
