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Does it matter when polls go wrong?

When political polls go wrong, many people start to doubt polling entirely. But that’s a costly mistake. A contribution to the openGlobalRights debate, Public Opinion and Human Rights.

Published:

On May 8, the day after the British elections, everyone saw that the pre-election polls had gone horribly wrong. What was supposed to be a close election, with the possibility of a hung Parliament, had turned into a clear Conservative victory and Parliamentary majority.  Election polls have become so much a part of political life and they are expected to be accurate, making these results quite a shock. A serious investigation is about to take place, and some are beginning to question polling itself.  

Should they? And should the British polling problem make us doubt the recent use of opinion polls to measure human rights needs and attitudes?

No.