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First, admit we have a problem

In December 2016, an Ipsos poll for BuzzFeed of more than 3,000 Americans found that 75 per cent of those who saw fake news headlines judged them to be accurate. Post Truth: The New War on Truth and How to Fight Back, Ebury.

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Screen shot of Andrew Tyrie, chair of the UK's Treasury Cttee. grilling Dominic Cummings on the NHS VoteLeave poster and 'the economic and financial costs and benefits of UK's EU membership.'But surely this is nothing new? So say many people when confronted with the phenomenon of Post Truth. Haven’t human beings been lying to each other since they could communicate? What about Watergate, Bill Clinton’s impeachment, the Iraq dossiers, “spin” and – to go back a little further – Machiavelli’s advice to the prince to be “a great pretender and dissembler”?

To all of which I say: yes, mendacity is as old as language. Falsehood has always been a feature of the human condition. You can tell a politician is lying because… well, you know the joke.