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Using narratives for strategic adaptation: lessons learned from COP21

For climate activists in the run-up to COP26, taking strategic decisions based on stories about past mobilizations risks missing emerging opportunities.

Using narratives for strategic adaptation: lessons learned from COP21
Greenpeace demands a climate plan, Schiphol airport, Amsterdam, Netherlands, December, 2019. | Romy Arroyo Fernandez/PA. All rights reserved.
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In the midst of the current wave of climate protests under banners of Fridays for Future and Extinction Rebellion, it is worthwhile to look back at past mobilizations of the climate movement, and to see what lessons can be learnt from them.

Drawing on our recent study of the climate movement’s mobilization around COP21, published open access in the journal Theory and Society, we argue that today’s organizers would benefit from reflecting upon the use of shared stories about prior mobilizations when strategizing.

Our study shows the importance and difficulty of telling a convincing story about one’s current protest campaign that articulates the need to act now while still encouraging activists to continue their struggle in case the mobilization fails. We show that it can be advantageous to mobilize and strategize around a joint, streamlined narrative of past experiences, but that with reduced complexity comes the risk of blind spots.