Credit: Flickr/Jeremy Hunsinger. CC-BY-2.0.
One of the most famous advertising campaigns of my generation is MasterCard’s Priceless. Launched in 1997, this twenty-year-long award-winning international campaign has been watched in 112 countries and 53 languages. The adverts show characters undertaking activities and using products that are ‘price-tagged’ by voiceovers and captions.
