If you were asked to help by someone wearing the colour of the football team you support, would that change the way you respond? Listen to Steve Martin, CEO of Influence at Work, to find out.
Want to know more about these topics? Try reading 'Why facts don't change our minds' (The New Yorker) and 'Helping friends and foes: Why we help sometimes and not others' (Social Psych Online).
Changed My Mind is produced by openDemocracy in conjunction with The Depolarization Project as part of our commitment to educate citizens, challenge power and encourage democratic debate. Hosted by Ali Goldsworthy, Laura Osborne and Alex Chesterfield.
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