
Cambridge Analytics whistleblower Chris Wylie gives evidence in the House of Commons today. Image, House of Commons.
In April 2016, Aggregate IQ was a tiny digital services firm working out of a cramped office in British Columbia, Canada. The company had no web presence and no obvious track record. Yet over the final two months of the Brexit campaign, several pro-Leave campaign groups (Vote Leave, the DUP, Veterans for Britain – and bizarrely, a 23 year old fashion student named Darren Grimes) would spend over £3.5m with Aggregate IQ.
Why?