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DUP Donaldson can’t remember why his Brexit campaign spent more than £32,000 on controversial data analytics company linked to Trump

Was it a coincidence that different Leave campaign groups used the same obscure Canadian firm? Or was there potentially illegal co-ordination between campaigns?

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Jeffrey Donaldson.jpg
Jeffrey Donaldson.jpg

Jeffrey Donaldson, DUP Brexit campaign manager.

Democratic Unionist Party politician Jeffrey Donaldson has said that he couldn’t remember why his party choose to spend more than £32,000 during the Brexit campaign on a controversial data analytics company linked to Donald Trump.

The DUP paid £32,750 to Aggregate IQ, an obscure data analytics company based in British Columbia, Canada, according to accounts filed with the Electoral Commission. This money was to target voters on social media during the Brexit referendum campaign. But DUP Brexit campaign manager Jeffrey Donaldson could not tell us how he discovered Aggregate IQ, a company that had almost no online presence last June.