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“We create space for freedom”: battling sexism in Ukraine’s media

Gender stereotypes are widespread in the Ukrainian media. I talked to activist Oleksandra Golub about campaigns to change this.

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Oleksandra Golub

Women are widely stereotyped in the Ukrainian media as financially dependent, “beautiful dolls” or merely “someone’s wife or daughter”, said Oleksandra Golub, who heads the NGO women’s rights protection league. Meanwhile, men are presented as unable to “take care of the family, or deal with children”.

Golub was one of hundreds of international speakers at the 2018 World Forum for Democracy at the Council of Europe in Strasbourg, France. The theme of that event, in November, was “Gender Equality: Whose Battle?” with Golub's session asking Can stereotypes against women be banned from the media?