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Beers for Spain and Instagram: VOX and the youth vote

VOX knows how important young people are for their political goals so they cherish and pamper their junior supporters.

Beers for Spain and Instagram: VOX and the youth vote
Far-right VOX supporters during the election night rally in Madrid, April 2019. | Alter Photos/PA. All rights reserved.
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During the first conference organised by the Centre of the Analysis of the Radical Right in London last May, Cas Mudde in his wonderful plenary drew our attention to the relationship between the Radical Right and younger generations.

VOX, the far-right Spanish political party, seems to have very close bonds with some sectors of Spanish youth, and well aware of it, has a lot of strategies to reinforce them.

It may seem unusual that a political force which has been accused of being ‘stuck in the past’ keeps such a strong link with younger generations. Theoretically, left parties should be more attractive to the young since anti-establishment rebellion and idealism are features inherently associated with the earlier stages of life. That was the case of the socio-political movement of “Los indignados or the 15-M movement” that gave birth to the far left party Podemos, made up mostly by thousands of supporters under 35.