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Beyond parachutes and self-appointed saviours: grounding campaigns against human trafficking in lived experiences

Public awareness campaigns targeting human trafficking can be messy and imperfect, but we also see positive examples grounded in respect and lived experiences rather than in rescue attempts by self-appointed saviours.

Beyond parachutes and self-appointed saviours: grounding campaigns against human trafficking in lived experiences
Screenshot from Open Doors: Singapore in which the employer’s child witnesses abuse of the domestic worker.
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This is a response to the above debate.

Anyone who works as an activist knows that campaigning is a messy job. That is the nature of our work. Are there human trafficking awareness campaigns that perpetuate harmful misinformation and stereotypes? Absolutely. But there are also campaigns grounded in the lived experiences of those directly affected, tied to tangible advocacy, and effective in changing public perception. The issue is not with campaigning as a medium for meaningful change, but instead with problematic representation, assumptions, and processes behind it.

As campaigners we must not reinforce preconceived notions of human trafficking and what a typical victim looks like.