Commercial pressures on the media? Anti-establishment critics have a ready-made answer: of course, journalists are hostage to the whims of corporate owners, advertisers and sponsors. Of course, they cannot independently cover issues which these powers consider “inconvenient”. Actually such suspicion is widely shared: In France, according to the 2017 La Croix barometer on media credibility, 58% of public opinion consider that journalists “are not really able to resist pressures from financial interests”.
The issue is not new. In 1944 when he founded the French “newspaper of record”, Le Monde, Hubert Beuve-Méry fought to guarantee its independence from political parties but also from what he called “the wall of money”. “Freedom of the press belongs to the one who owns one”, New Yorker media critic A.J. Liebling famously said. However, “while media academics have long looked at the question of commercial pressure, ownership (…) in shaping coverage”, writes Anya Schiffrin in a 2017 CIMA report on “captured media” press freedom groups’ focus had been mostly on the governments’ responsibilities and on criminal non-state actors.
