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Could shock tactics do more harm than good to the vegan cause?

As veganism advances in popular culture it makes sense to shift the movement’s strategies from ‘horror’ to ‘hipster.’

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ChrisFittock.jpg
ChrisFittock.jpg

Inside Veganz, a vegan supermarket in Berlin. Flickr/Josefine Stenudd via Wikimedia Commons. CC 1.0 Universal.

The slaughterhouse: as a locus of elemental horror it’s surely sited near the foot of hell. A grind-core kitchen of mechanical death; a bone-yard of plenty; an acre of flesh; a dead weight of muscle, blood and spine.