A DUP Facebook advert, as released by Facebook.
New Facebook data released by the parliamentary inquiry into Fake News shows that online adverts from the Democratic Unionist Party during the Brexit referendum campaign were targeted overwhelmingly at England, Scotland and Wales, rather than at the DUP’s home territory of Northern Ireland, openDemocracy can reveal.
The Facebook data also shows that the DUP adverts included an image saying a Leave vote would be “better for our borders”— a claim that has proven controversial in Northern Ireland, where many voters have expressed concern about what Brexit will mean for the borders with Ireland and with the rest of the UK. The other adverts said “better for jobs”, “better for family budgets” and “better for security”.
